Tuesday, May 3, 2016
Your Company's Secret Asset
You can't run your company without your assets ~ operating capital, equipment, buildings or machinery. You can't run your company without customers either. Actually, you won't have a company without customers. Have you considered that your most important asset is your customer base?
When do you most need the customer's perspective? On the day they purchase? Prior to a purchase? After a purchase? While all three of these choices are important when gauging the customer experience, thinking about the customer's perspective prior to a purchase is likely your best bet.
How much time have you spent planning the customer experience? Creating a plan and making the
customer experience a high priority can produce the ROI that meets your goals. Don't your customers deserve your annual planning time just as much as your mission statement does? We have to earn our customer's trust and business, so we'd better plan how to get it!
Customers are an asset. Just as you have an inventory of your vehicles, equipment, machinery and financials you need an inventory of your customers and a plan for growing your business through customers. Growth through customers ~ your secret asset.